Promotion strategy
Promotion strategy is a step-by-step marketing plan of market development and profit increase, limited to a specific period of time. A marketing plan can be made both for a short-term period - in order to increase sales in the near future, and for a long-term period - as an action plan for a stable increase of efficiency.
The promotion strategy includes the definition of the company as a market player: who you are and what product you create, how you differ from your competitors, who your target audience is and how you communicate with it, what promotion channels you use and how you react to market changes.
Developing a promotion strategy
Whether the result of promotion will be successful and effective depends directly on how well thought out and balanced its strategy was. To develop such a quality marketing plan is under the power of experienced professionals who will conduct analytical research and develop a comprehensive advertising strategy that includes multiple promotion channels - both online and offline.
Objectives of a marketing plan are the following:
- successful launch of a new product or service on the market;
- increasing market share for an existing business;
- strengthening the company's position and/or placing it in a leadership position in a niche;
- increase in profits.
Specialists of our company develop a marketing strategy taking into account the goals, wishes and clear indicators of the client's business plan. Based on the goals and objectives of the development, the finished document may include the following sections:
- Opportunity analytics: the ratio of the company's resources, market opportunities and the desired result. Goal setting.
- Project analysis: assessment of project competitiveness, maximum opportunities and risk exposure.
- Selection and segmentation of the target market, definition of positioning, features of communication with the target audience.
- Development of a complete marketing mix (pricing and product strategy, promotion and positioning of goods, justification of pricing policy).
- Planning of marketing activities to achieve the goals set.
- Defining the structure of business processes within the company, the organizational chart of work.
Stages of creating a marketing strategy
Regardless of the complexity and scope of the project, we develop a marketing strategy according to a clear action plan:
- We study and analyze the market, the competitive environment, opportunities and features of the company.
- We define the goals of the advertising campaign and its key performance indicators.
- We create the concept of positioning: predetermine the mission and the key idea of the company, make a brand legend.
- We develop a step-by-step marketing plan.