Marketing research

 

Advertising - the engine of the company

How do you create an ad that works? Prepare thoroughly for its creation. Effective advertising is always based on an in-depth analysis of the interests, pains and basic needs of your customers. This is marketing research - a systematic search, study, collection and analysis of sociological results. Competently collected and processed data will help managers to make right decisions while planning production, sales, positioning and promotion of products on the market.
In order to define effective advertising strategy, model of behavior on the market and differentiation from competitors you need to have complete, true and objective data about the market in general, peculiarities of user behavior of your target audience and competitive environment.

The results of marketing research will be an indispensable source of inspiration for the creation of a new advertising campaign and will help to determine the prospects, the company's points of growth in:

  • first entry into the market;
  • new market penetration;
  • expanding the product range;
  • determining pricing policy;
  • aiming to improve the effectiveness of the sales policy;
  • developing a comprehensive offline and online promotion strategy;
  • rebranding.
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Conducting marketing research

We have developed our own structure for market research, which provides a complete and in-depth analysis of the market:

  1. We develop and plan

    We study the customer's request, analyze the niche, the initial marketing data of the company, develop the structure of the research:

    • formulate the purpose of the study;
    • define tools and techniques (surveys, focus groups, content analysis, etc.);
    • calculate the selection of the target audience and segment it.
  2. We proceed with the research

    We agree with the client on the structure of the study and begin its implementation:

    • conducting surveys, focus groups;
    • organizing product presentations and tests;
    • sending mystery shoppers to facilities;
    • controlling the work at all stages.
  3. We process the results and make recommendations

    The resulting array of information we:

    • structure and analyze;
    • present the report in the form of clear graphs and tables;
    • make a list of recommendations.
  4. We support and advise you after the project is handed over

    It is as important to apply the recommendations correctly in practice as it is to get accurate marketing data. That is why after the completion of the project we advise and support customers for three months, helping them to apply the knowledge and insights gained. At this stage it is important to take into account the market conditions, the current situation and react to its changes in time.
    We will help you take a confident step in the development of your business!